The Bulgarian Black Sea Coast covers the entire eastern border of Bulgaria stretching from Romania in the north to Turkey in the south, along 378 km of coastline. The beaches occupy approximately 130 km of the 378 km long coast. The region is an important center of tourism during the summer season (May-October), drawing millions of foreign and local tourists alike and constituting one of the country’s most popular tourist destinations

Situated next to one of Bulgaria’s UNESCO World Heritage Sites- the city of Nessebar, Sunny Beach is the fastest developing Bulgarian resort. In 2018, the resort welcomed more than 5 million tourists. It is situated between the two largest cities and main seaports on the Bulgarian Black Sea Coast – Burgas and Varna. The two cities’ international airports, Burgas Airport and Varna Airport, are the main hubs servicing the resort and the region.

Burgas Airport serves the Southeast of Bulgaria, situated between the city center of Burgas and Sunny Beach Resort. The airport services 75 airlines and provides links to 141 destinations. In 2018, Burgas Airport broke a record as it welcomed 3 million passengers, registering an increase of 10% compared to 2017.

Varna is one of the biggest tourist destinations, a starting point for all resorts in the northern Bulgarian Black Sea Coast, an important business centre, and headquarters of the Bulgarian Navy and merchant marine. Varna Airport serves more than 63 airlines and flights to more than 102 destinations and in 2018 welcomed more than 2 million passengers.

Helena Resort, The biggest five-star complex

Helena Resort Hotel complex is situated on a vast area of 55 000 m², artistically situated in the northern green part of Sunny Beach and the Bulgarian Black Sea coast.

The complex provides excellent conditions for family holiday and business tourism. An appealing choice during the summer for adventure with friends, business, corporate events or wedding celebrations. On the territory of Helena Resort our guests will enjoy their connection with nature in a relaxing setting of chic and comfort.

The elegant luxury is elevated to a higher level, marked by the freedom of spirit – works and objects of art embedded unobtrusively in the gorgeous architecture and predisposing atmosphere. We have created an art space that brings mood in the spirit of art and past epochs. More than 1,200 paintings and sculptures of famous Bulgarian artists, sights of unique architecture, forming the authentic style of the whole complex, are located on the territory of Helena Resort.


Watch ITSC 2019 Conference Sessions

Developing Sustainable Tourism in a Changing Environment

ITSC 2019 Morning Sessions




ITSC 2019 Afternoon Sessions

Panel Discussion: Case Studies of Successful Investments in Tourism

Breakout session 1 – Hotels, Integrated Resorts & Wilderness Lodges

Session 2 – Destination Management, Tour Operators, Attractions, Mice, Branding and Marketing